I had the opportunity to create two different brands for a client in Georgia, who owns both a truck line and a truck service shop. He's expanded at least three fold over the past few years, and needed some updates for his truck line, and a new logo and branding for his new shop.
Take a look!
TRADEMARK TRUCK LINES
My client wanted a "redo" of his old logo, which incorporated strong text and bold American colors, but otherwise was outdated. I was able to create something he loved based on a general description of imagery he liked, as well as presentation of several different logo concepts.
SOUTHERN FLEET SERVICES
My client also wanted an identity for his new repair shop, Southern Fleet Services. He wasn't sure where to start, so I incorporated modern, masculine themes as well as a color scheme inspired by the Georgia peach's orange and yellow tones.