Georgian Brands

I had the opportunity to create two different brands for a client in Georgia, who owns both a truck line and a truck service shop. He's expanded at least three fold over the past few years, and needed some updates for his truck line, and a new logo and branding for his new shop.

Take a look!


TRADEMARK TRUCK LINES

My client wanted a "redo" of his old logo, which incorporated strong text and bold American colors, but otherwise was outdated. I was able to create something he loved based on a general description of imagery he liked, as well as presentation of several different logo concepts.

 

 
 My client's original truck line is Trademark Truck Lines. He wanted something classic and American, and reflective of the trademark logo.

My client's original truck line is Trademark Truck Lines. He wanted something classic and American, and reflective of the trademark logo.

 
 
 A few original concepts for the Trademark Truck Lines logo.

A few original concepts for the Trademark Truck Lines logo.

 Variations on the logo before it was finalized.

Variations on the logo before it was finalized.

 

SOUTHERN FLEET SERVICES

My client also wanted an identity for his new repair shop, Southern Fleet Services. He wasn't sure where to start, so I incorporated modern, masculine themes as well as a color scheme inspired by the Georgia peach's orange and yellow tones.

 
 The final logo selected by the client. It incorporates tire, cog, and sunset imagery, as well as the orange tones and a contrasting steel gray/blue.

The final logo selected by the client. It incorporates tire, cog, and sunset imagery, as well as the orange tones and a contrasting steel gray/blue.

 
 
 Original logo concepts for SFS.

Original logo concepts for SFS.

 Original mockups and branding board before the logo was finalized, in order to show the client different applications of the logo for better judgment and review.

Original mockups and branding board before the logo was finalized, in order to show the client different applications of the logo for better judgment and review.